Are you wondering whether it's possible to optimize your site for search engines with No Code? Well, yes, you can! Even if you know little or nothing about it, Webflow can be truly optimized for SEO without touching the code. Follow the guide to find out how to use Webflow's SEO features in this way.

Everything you need to know about rich text elements

The first essential practice is to obtain a rich text element. This is the creation and formatting of content including titles, paragraphs, images, videos or even quotations in the same place. All with just a double-click, without having to add them one by one.

A rich text element can be used for both static and dynamic content. In the former case, you can simply place it on any page and edit it. In the second case, you can add it to any collection. All you have to do is connect a rich text element to this field in the parameters. And that's it!

If you want to customize the formatting, add a class to the rich text element via the " Inside" nested selector system . Anything can be styled in this way: headings, paragraphs, figures, images, captions or even quotation blocks.

How do I configure a Webflow site for SEO?

Correct configuration of Webflow's basic settings is essential for an SEO-optimized site. It's essential to :

Index your site

Indexing is the process of crawling a site by a search engine robot. To be indexed, and therefore visible, you need to ensure that the algorithm correctly accesses your site, analyzes it and highlights it. To do this, go to Settings >SEO>Indexing. Setthe Disable Webflow subdomain Indexingbutton  to Yes.

Publish sitemap

Webflow automatically generates a sitemap and updates it each time a new site is published. Go to Settings >SEO>Sitemap. Make sure that the Auto-generate Sitemap option is valid.

Get a valid SSL certificate and reduce code size

Go to Settings >Publishing>AdvancedPublishing Options. The SSL digital certificate guarantees a site's authenticity, while the " Minify " options reduce code size.

Add titles and meta descriptions to each page

In the Webflow Designer, go to Settings >SEO Settings and fill in the page's Title Tag and meta-description. For dynamic pages, Webflow automatically generates these entries.

Optimize URLs

Webflow automatically generates a slug from the keywords in the title as soon as you create a page. In this way, the link is already optimized, since the keywords used indicate its content to the Google robot. Keep URLs short and to the point.

Filling in alt tags

The alt tag is useful for describing an image and enabling accessibility. To set an alt tag on Webflow, click on the image. Then click on the wrench pictogram and describe your image in the field that appears.

How to optimize a Webflow site for SEO?

SEO work is based on a strategy of content and netlinking. But these marketing efforts need to be combined with a few technical best practices. Once the right parameters have been set during site construction, Webflow deploys its SEO functionalities to optimize a site. Here are Webflow's best practices for getting the most out of No Code :

URL optimization

With Webflow, URLs are customized for optimization. They contain relevant keywords and describe the page content. Search engines recommend simple, clear URLs.

Internal linking

This involves adding link anchors to other pages on your site via Webflow. For example, you publish a new article that refers to another already published. Select the text to link to, and select the page to which the text links.

Backlinks

Same principle as for internal links, but you link to a page on an external site.

Page content optimization

Webflow lets you insert everything from title tags and meta-descriptions to alt tags for images, without having to touch any code.

A responsive site

Thanks to Webflow, a site can be adapted to any type of device because, with a responsive design, it automatically adapts to the size of the screen on which it is displayed.

Optimized images

If images are poorly optimized, they can be detrimental to your SEO. Webflow can compress and resize images to make them optimized for the web.

Not using plug-ins

Plug-ins tend to weigh down a site, and therefore have an impact on page loading speed. That's why Webflow requires no plug-ins.

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